Rafael Brito

Background

About Rafael Brito

Senior Marketing & Sales professional with over 14 years of experience in B2B and B2C environments, specialized in Growth, Demand Generation, Branding, and Digital Strategies. Solid expertise in customer acquisition and retention, sales funnel management, SEO, paid media, CRM, marketing automation, inbound and outbound strategies, revenue growth, market expansion, and building high-performance brands. Proven track record in leading integrated strategies across Marketing, Sales, and Product/Operations, always focused on Revenue Growth and Brand Awareness. Strong analytical and data-driven profile, with mastery of key metrics such as CAC, LTV, ROAS, MRR, and NPS, applying agile methodologies and PDCA for continuous optimization. Experienced in leading cross-functional teams and managing strategic relationships with stakeholders, investors, and C-Level executives, ensuring alignment between business vision, execution, and results. Leadership style based on performance, people development, and execution discipline, combined with creativity and innovation to accelerate organizational growth.