Rafael Loreto

Background

About Rafael Loreto

I am a digital marketing professional with over 8 years of experience across 7 countries in South America, Europe, Asia, and Africa. My expertise lies in CRM management, data-driven strategies, and e-commerce operations, with a proven ability to drive customer engagement, retention, and revenue growth.I hold a Master’s degree in Commercial & Marketing Management from ESIC Business & Marketing School in Barcelona, Spain. My academic foundation includes postgraduate studies in Digital Marketing at ISCTE-IUL and Communication and New Media at Universidade Nova de Lisboa, Portugal, along with dual bachelor’s degrees in Journalism and International Relations from IBMEC-RJ in Rio de Janeiro, Brazil.Professionally, I am currently a Digital Campaigns Coordinator at Nespresso, where I lead the development and execution of global e-commerce strategies to deliver best-in-class customer experiences. Previously, as CRM Manager at MANO, I successfully doubled GMV, increased orders by 33%, and improved customer retention by 25% in key African markets. My prior roles have also included managing loyalty programs, optimizing SEO strategies, and delivering impactful insights as a Social Media Data Analyst at Accenture Portugal.I am passionate about digital transformation, customer lifecycle management, and leveraging technology to create seamless, data-driven marketing solutions. My skill set includes:CRM Systems: Salesforce Marketing Cloud and loyalty program managementDigital Marketing: SEO, social media, and campaign optimizationData Analytics: A/B testing, segmentation strategies, and actionable insightsI thrive in global, dynamic environments and enjoy collaborating with cross-functional teams to achieve meaningful results.