Rafael Peralta

Background

About Rafael Peralta

Rafael Peralta is a Director of IT Digital Lead at Bayer, a global leader in life sciences and health care. He has over 15 years of experience in learning and development, commercial operations, field sales engagement, and pharmaceutical sales. He holds a Master of Public Health from New York Medical College, a Master of Business Administration from Iona College, and multiple certifications in agile coaching and marketing. In his current role, Rafael leads the training and adoption of Bayer's global multi-channel marketing platform for the U.S. field sales force. He also enables agile transformation, marketing effectiveness, and continuous learning projects for the field pharmaceutical sales organization. He collaborates with field sales leadership teams to support their initiatives and align them with Bayer's strategic goals. He is passionate about increasing inclusion, equity, and diversity awareness at Bayer through his involvement in internal employee networks and business resource groups. He is a resourceful, creative, and well-organized professional who brings people together to work towards a common vision and goal.