Rafael Verissimo

Background

About Rafael Verissimo

Results-driven digital marketing leader with a passion for scaling demand generation, optimizing CRM automation, and driving revenue growth. With expertise in multi-channel marketing, lead generation, and AI-driven automation, I build high-converting campaigns that enhance customer engagement and accelerate pipeline performance. What I Bring: Demand Generation & Performance Marketing – SEO, SEM, paid media, and conversion rate optimization (CRO) to drive targeted growth CRM & AI Marketing Automation – Salesforce, Pardot, Marketing Cloud, lead scoring, and personalized email workflows to enhance efficiency Multi-Channel Campaign Execution – Integrating email, paid media, content marketing, and social strategy for full-funnel impact Data-Driven Decision Making – Leveraging A/B testing, marketing attribution, and predictive analytics to maximize ROI Proven Results: 95% increase in email open rates for onboarding campaigns $84M in incremental revenue generated through promotion-driven marketing 30% improvement in lead quality via segmentation and optimization 10% YoY increase in lead generation through targeted ABM & paid campaigns I thrive in fast-paced, high-growth environments where I can develop and optimize scalable, data-driven marketing strategies. Let's connect to discuss growth marketing, CRM automation, and high-impact demand generation strategies!