Rafaela Buscacio

Background

About Rafaela Buscacio

With over 9 years of experience in Digital Marketing, I develop creative and integrated strategies focused on performance, content, and brand presence. Throughout my career, I have worked across multiple areas — from social media and influencer marketing to paid media management and strategic planning — which has made me a versatile professional capable of combining strategic vision, creativity, and results-oriented execution. I have worked in a variety of environments, including agencies, startups, and medium to large companies, which has given me a broad understanding of the digital ecosystem and the dynamics between brand, consumer, and performance. Today, my focus is on designing and implementing digital marketing strategies that drive meaningful business results. Key Competencies • Planning and implementation of digital strategies and omnichannel campaigns; • Development and coordination of 360° digital campaigns; • Project management and stakeholder relations (internal teams, agencies, and partners); • Strategic support for performance campaigns (Meta Ads, Google Ads, TikTok Ads); • Planning and execution of social media and content strategies; • Definition and monitoring of KPIs and performance metrics. Specialties Digital Strategy, Campaign Planning, Performance Marketing, Digital Account Management, Digital Project Management, Content Marketing, Influencer Marketing, Integrated Communication. Tools & Technologies Notion, Trello, Miro, Meta Ads, Google Ads, TikTok Ads, Google Analytics, RD Station, Salesforce, CapCut, ChatGPT, Gemini, generative AI tools applied to content and automation. Currently based in Lisbon and open to on-site, hybrid, or remote opportunities.