Raffaella Bini

Background

About Raffaella Bini

Passionate and determined senior Executive and Leader with + 20 years’ experience in international Industry and Retail companies and extensive knowledge of the Beauty and Luxury Market. Broad expertise across sales, procurement, category management, merchandising, international negotiation, retail, and trade marketing areas, with focus on Brand building, omnichannel consumer experience and digital transformation. Excellent understanding of financials, supply chain dynamics, and P&L management, with demonstration of strategic vision, leadership, enthusiasm, and resilience skills Talented in establishing collaborative relationships with internal and external stakeholder, as well as leading and inspiring wide multi-functional teams. Used to fast paced and multicultural environments and engaged on multiple organizational reshaping, while enabling change management and disclosing resources' potential and empowerment. Fond of luxury goods, beauty, design, dance, music, theatre, and nature. A truly passion for the world of wine led me to start the Sommelier course at the Italian sommelier association Strengths & Expertise include: • Commercial and Retail strategy. • Distribution & Go to market expertise • Procurement • P&L Accountability • International Negotiation • Business Customer Development • Omnichannel customer experience (Brand building, Trade marketing, CRM, e-commerce) • Change management. • Wide teams’ management • Fluent in 4 languages: Italian, English, French and German