Rahit Dhowan

Background

About Rahit Dhowan

I am a dynamic and results-driven senior leader with over 20 years of experience in Customer Insights, Market Research, development of VoC programs, and strategic planning across agency and corporate environments. My career is defined by a proven ability to drive customer transformation and embed customer-first cultures through actionable insights, change leadership, and strong stakeholder partnerships. Renowned for my collaborative yet influential leadership style, I have successfully led high-performing, cross-functional teams and influenced executive and board-level stakeholders to adopt strategies that deliver measurable growth. I bring deep expertise in Voice of Customer (VoC) programs, design thinking, and customer journey mapping, turning research into practical actions that shape business strategy, improve customer experience, and unlock competitive advantage. My diverse experience spans FMCG, insurance, petroleum, government, telecommunications, smartphones, convenience and retail, where I have built trust, influenced business change, and delivered customer-led innovation. Skilled in leveraging both qualitative and quantitative methods, I excel in survey design (Qualtrics, InMoment, SurveyMonkey, Sparq), analytics (PowerBI, Q), ethnographic research, and segmentation, ensuring insights are translated into impactful strategies. Key strengths include: • Leadership & Change Management: Proven track record in coaching, mentoring, and building capability across teams while embedding new ways of working. • Insights to Action: Ability to transform data and research into actionable strategies that drive sales, innovation, and customer loyalty. • Stakeholder Management: Strong ability to build trusted relationships and influence decisions across executive, client, and partner networks. • Commercialisation of Insights: Skilled at uncovering opportunities, commercialising data, and shaping strategies that deliver measurable outcomes.