Rahul Razdan

Background

About Rahul Razdan

Professional Profile Formulated and implemented marketing strategies to create and nurture markets. Recognised for work ethics, integrity, thoroughness and commitment to corporate goals. Adept at handling export-import and sourcing with demonstrated initiative. A comprehensive planner and strategist Core Competencies Business Development Identified clients and generated business by closing deals swiftly. Worked as profit centre head with a professional team to fine tune marketing strategies for FMCG brands. Regular interaction with advertising agencies for brand launches in super premium category Excellent contacts for procurement of commodities to supply to retail super markets abroad Established and managed overall business operations with key focus on bottom line profitability and optimum utilization of resources. Risk Management/ Strategic Planning Reviewed and analysed costs and operational data to ascertain progress of divisions. Forecasted demand and supply of various FMCG products. Evolved the reporting system from various regional units for improved MIS. Helped in Acquiring a International brand and running the same successfully Overseas Exposure Widely travelled to various destinations of USA, Canada, UK, Europe, South America, Australia, Russia, South East Asia and the Middle East for creating new markets and finalising contracts with major retail chains abroad. Established the company's FMCG division in Europe by operating from Switzerland. Operated at international auctions and commodity exchanges. Specialties: commodities, cost control, general management, international marketing, logistics, marketing, procurement, retail,