Raj Roy

Background

About Raj Roy

My experience and work has taken me to many great US and Global companies such as Spiceworks (Ziff Davis), Venturebeat and QuestionPro. With a core focus on SaaS and tech, some of the key skills that helped my succeed include- End-to-end content planning (all formats, including videos) with the key focus on organic web traffic growth and user conversions- Delivering brand and web traffic growth consistently by over 100% every quarter- Planning and managing 360 sales and brand enablement content, which includes PDFs, product demo presentations and videos, PR releases, organic press coverage etc- Digital asset management, including monetization strategy - Team performance management and improvements. Ensuring that morale stays high even during tough times like Covid- Internal and social media community building- Digital advertising with high CTR (5-7%) even with constrained budgets.