Raja C.

Background

About Raja C.

2.5 decades of diverse experience in business management, consumer marketing & sales. I specialise in FMCG with some experience in other sectors like Building Materials & Agro Chemicals. My experience is diverse, which includes building strong Mass Rural Brands as well as Luxury Urban Brands. I have managed traditional, modern & e-commerce channels in equal depth & width. Across my assignments, I have managed 'Challenger Brands' fighting behemoths; therefore, I developed strong experience in Turnaround of brands, Scale Up of smaller brands, and Building new Categories from scratch.'Innovation','Creative Thinking' & 'Holistic Marketing' are my areas of strength when it comes to building brands & portfolios. Some of the assignments i am proud of are Turnaround of the Oral Care brand Babool, Launching Ayurvedic Toothpaste brand 'Meswak', Scaling up Home Care brands 'Odomos & Odonil', Building Interior Emulsion category from scratch at Nerolac Paints, Turnaround of a small B2B Agro Chem business at Bayer & Scaling Up of the Men's grooming portfolio at Raymond. Currently, I am building a robust food business at Continental Coffee with a Vision to build a strong profitable business in India & UK. We have doubled our business in the last 2 years and strengthened our position as India's #3 coffee brand and are well positioned to achieve our Vision. Specialties: P&L Management, Strategy, Business Development, Marketing, Brand Management, Product Innovation, New Product Development, Digital Marketing, E-Commerce, D2C, Strategic Brand Management, Media Planning, Market Research, Product Management, Innovation, New Product Development, Project Management, New Business Startup