Raja Mukherjee

Background

About Raja Mukherjee

A stint at Lintas first as Copy Writer then as Creative Controller, got inspired to start the Creative Agency - Word Power CommunicationsWPC is an independent, creatively led marketing communications company that has been assisting corporate brands like Citi India, Tata Tea, Khadims, Cookieman, OSL, iDiscoveri and more to create strong and rewarding relationships through creative story telling.Over 22 years in the business of creative corporate brand communication with a cumulative experience of over 200 years, our independence is our greatest strength that helps us maximize productivity while assuring award winning creative executions.We work across all media - broadcast, print, online and ambient, specializing in understanding emerging trends while leveraging our expertise and experience. In order to find the right insight, we approach each business with a blank sheet. And the solution isn't always what is expected.WPC creates brand strategies that help companies form deeper, more emotional bonds with the audiences who can most dramatically impact the bottom line. We call it Total Recall. Brand strategy at WPC isn't a separate department or function; it is the end goal of all of our various disciplines. Brand strategy is brought to life not simply through communications but by every interaction that a company has with its customers. A great brand strategy makes each interaction relevant, differentiated, and meaningful.We try to listen to find the cultural truths about, or intersections between, product, consumer and the business.Specialties: Advertising and Communication