Rajesh Jayaraman

Background

About Rajesh Jayaraman

Programmatic Advertising Professional | Client Success Manager | Data-Driven Strategist Hi! I’m Rajesh, a passionate Programmatic Advertising Professional with over 6 years of experience in shaping and executing data-driven digital strategies across multiple channels. From CTV to DOOH, Display, Native, Paid Search, and Social Media, I thrive on creating comprehensive, full-funnel campaigns that not only resonate with audiences but also deliver measurable results. Currently, I’m making waves as a Client Success Manager at StackAdapt, where I collaborate closely with brands and agencies to align media strategies with their business goals. By developing over 600 RFPs annually and managing a diverse portfolio of 150+ clients, I’ve proudly contributed to a 40% year-over-year increase in new business and a 30% rise in campaign renewals. My commitment to excellence is reflected in my ability to execute more than ad campaigns each year, leading to impressive outcomes like a 60% reduction in cost per acquisition (CPA) and a 75% boost in brand awareness. What drives me? The thrill of optimizing campaigns using cutting-edge tools like Google DV360, The Trade Desk, and StackAdapt. I love crafting real-time dashboards to provide transparent insights and facilitate client success. I also champion knowledge-sharing sessions and workshops to empower clients and teams alike on the latest programmatic trends and platform capabilities. Before my journey at StackAdapt, I held roles as a Senior Digital Strategist at Webboombaa Marketing Agency, where I spearheaded end-to-end digital strategies that skyrocketed ROAS by 600% and enhanced conversion rates significantly through data-informed decisions. I believe that at the heart of successful marketing is not just data, but the stories we tell and the connections we build. Let’s connect and explore how we can turn data into meaningful engagement and drive success together!