Rajesh Mehta

Background

About Rajesh Mehta

Brand and Communications strategist with more than 2 decades of experience across India and South East Asia. A technology graduate, who believes that this is a great time to be in the communication business, as data and creativity are colliding like never before.Have worked in leadership position across organisations. Currently working as Chief Strategy Officer at Medulla Communications.Previous assignment was National Planning Director at Contract Advertising (Wunderman Thompson group). Leading Mumbai and Delhi planning teams across key clients. Have close to around 10 years’ experience each at FCB (which includes a two-year stint as Head of Strategy at FCB Indonesia) & JWT. And 4 years as the Chief Strategy Officer at Triton, overseeing their 4 offices across the country.Have partnered with all kinds of businesses, from global brands to large Indian brands and small entrepreneurial set ups.Consistently building strong brand properties, with clutter breaking campaigns for clients like Kellogg’s, Fonterra, J&J, Castrol, SC Johnson, Saralee, Birla Sun Life, Singapore Tourism, Godrej, Yardley, Asian Paints, Shoppers Stop, Kingfisher, Yes Bank, ITC Foods etc.Bringing together teams with diverse skills to create effective communication strategies, meaningful integration and experiences across consumer journeys. Also have been part of consulting projects through Cogito Consulting (FCB).Among the many campaigns I have anchored, the purpose led ones which have been the most fulfilling. Like Aquaguard Purifiers- Winner WARC Awards (One of the best brand purpose campaigns globally)Created award winning ideas, recognized by juries across the world. Midas New York (Grand Prix), AME New York, Effie (Gold), Dragons of Asia (Best of Asia Pacific), APPIES (Singapore), Asian Marketing Effectiveness Awards, EMVIEs etc.Served as a jury member at Effies, DMA Asia ECHO Awards. For Dragons of Asia awards, was a jury as well as a speaker. Also involved in an initiative that won the prestigious WPP Atticus Award. Constantly evolving through new learning experiences, like the Digital Marketing course from Columbia Business School, Economic Times AI Masterclass etc.Apart from being actively involved in driving revenue growth, also had hands-on experience as a Business head. Giving clients not just communication but marketing and business solutions, pre-emptive and NPD Strategies