Rajesh Siddarth
Insights & Design Strategy Lead | Behavior Change | Qualitative Research | Marketing Strategy | Brand Consulting | Service & Experience Design | Ex – Future Group | Ex – Ormax | NID Ahmedabad | Writer | Facilitator at NATIONAL INSTITUTE OF FASHION TECHNOLOGY KANGRA
Based in New Delhi, India
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Seniority
Other
Department
Other
Location
New Delhi
Industry
Higher Education
Company size
201-500
Contact information
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r•••••••@nift.ac.in
Phone
5 credits+91 ••• •••• ••••
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Background
About Rajesh Siddarth
Insights. Innovations. Inclusive world. | "I" love it. Strategy. Stories. Sensitivity. | "S" that empowers. Insights & Design Strategy professional from premier school NID (National Institute of Design Ahmedabad) with 15+ years of experience across the industries specializing in human insights & brand impact futuristic concepts experience marketing & media integration with award winning work to credit KEY AREAS Consumer Insights Experienced at creating sharp insights to create relatable relevant & meaningful brands. Qualitative research applications for individual group & community interventions (ZMET ethnography here & now and Intimate groups) Design Strategy Creating brand cues orchestrated as part of customer experience to deliver unique propositions. Co-creating workshops to facilitate group dynamics around creative leadership / D&I and behavioral sciences. Experience Marketing Adapting to the ever changing marketing scenario & creating niche for brands through insights & relevant experience marketing solutions (events exhibitions on-ground activation's digital incentive programs retail & media integration) Business Development Retaining existing clientele and creating new accounts through aggressive networking & charming inter personal skills. Strategic Planning Competitive Analysis Service & Process gaps New business design & PR
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