Rajib Kumar

Background

About Rajib Kumar

An accomplished, enthusiastic, and infectiously curious B2B marketing leader with 20+ years’ hands-on experience designing and launching scalable integrated marketing strategies, directing communications, internal and external communications, brand management, planning events, and managing digital marketing and social media activities. Well-versed in working on greenfield projects in the B2B sector, from launching marketing functions through to building compelling brands via traditional and digital marketing. Valued, authoritative strategic advisor and thought leader to C-Suite & senior management, leveraging industry insights, tested B2B marketing principles and SEO-rich content strategies to drive audience engagement, brand awareness, and year-on-year growth, within new & existing channels. Bringing a versatile background and a visceral passion for driving results, coupled with diverse marketing skills that encompass Content creation, Outbound, and Inbound marketing, Internal marketing, Website creation and maintenance, Digital marketing (SEO, SEM, SMM), Customer Experience, Customer journey mapping, ATL / BTL, Brand promotion, Events, Campaigns, PR, Media - and an excellent relationship builder with all agencies and stakeholders. Extensive progressive leadership experience building, managing, coaching and empowering high-performing creative teams. Published a book titled “From Awareness to Awesomeness: Look Beyond the Obvious for Personal, Leadership and Creative Excellence.” Please feel free to connect or get in touch – more than happy to connect with like-minded professionals and to discuss potential opportunities.