Rakcha Karan

Background

About Rakcha Karan

I’m a senior marketing and brand leader who builds brands that drive growth.With over 10 years’ experience across FMCG, QSR, retail and foodservice in New Zealand and Australia, I specialise in turning brand strategy, partnerships and integrated marketing into measurable commercial results.I’ve led brand and product portfolios across grocery, quick-service restaurants, retail, department stores, pharmacy and foodservice, giving me a deep understanding of how brands win at shelf, online and in-store across both B2C and B2B environments.My strength sits at the intersection of- Brand leadership- Customer insight- Commercial strategy- Integrated executionI’m known for being both creative and commercial, able to define the big brand idea while ensuring it delivers against revenue, penetration and long-term brand equity.Across my career, I have- Led multi-channel brand and go-to-market strategies- Built and managed high-value partnerships and promotions- Delivered integrated campaigns across digital, retail, media, PR and social- Worked closely with sales, product and leadership to drive business outcomes- Managed agencies, budgets and complex stakeholder environmentsWhat sets me apart is my ability to connect brand to business, translating insight and creativity into strategies that move customers and deliver growth.I’m particularly passionate about:Brand strategy • Partnerships • Customer-led growth • Integrated marketing • Commercial brand leadershipIf you’re looking for a marketer who can elevate brand, align teams and drive results, I’d love to connect.