Rakesh Dullu

Background

About Rakesh Dullu

I started my career with United Database India Pvt Limited as (the official publishers of telephone directory with yellow pages for major cities of India) after completion of bachelors (B’ Sc). Then I went onto join the Godfrey Phillips India Pvt Limited (Cigarette division) BPO industry where I got to work on sales / Distribution, New Product launches, Man management and brand building in most competitive market of Delhi with the intent of meeting objectives as per defined SLA. Thereof I ventured in the Tyre industry with Ceat Limited as Territory Sales Offices in Odisha and Delhi where I worked on Sales, Chanel Management, BTL activities. Then I moved on to manage & head a branch as Regional Manager for UP- East based at Varanasi, Haryana Based at Faridabad & Pune for Maharashtra West. Here I was able to show very aggressive sales growth, channel expansion and financial discipline. In process earning some awards for team and regions. Following this, I got the opportunity to work with JK Tires as Regional Head – UP based at Kanpur. where I again got to utilize my experience in improving market share, channel expansion and increase in shares of premium products & Profitability and customer conversion & BTL activities. Then I was entrusted with the responsibility by JK Tyre – Management of handling the biggest category of company – Truck & Bus Bias Tyres (TBB) as product manager – TBB at head office (Delhi). Job responsibility involves all sales & marketing activities of category, which includes Sales Policies, Product life cycle management, New product, BTL/ATL, Channel Management and CRM (For dealers & Customers) After that I worked with Birla Tyres as Product Head – Bias Tyres (Truck, LCV, Farm & OTR Categories) my job responsibilities include all sales & marketing activities of category, which includes Sales Policies, Product life cycle management, New product, BTL/ATL, Channel Management and CRM (For channel & Customers) I also worked with NITCO LTD (Marble Division) for shorter Period as DGM – Sales for Retail, Institutional. Customer interactions and BTL activities. Sales B2C & B2B My core strengths are in Chanel Sales, Product Management, brand communication, brand strategy, brand planning, budgeting, revenue management and brand activation, BTL/ ATL and events. In products like Truck, LCV, FARM & OTH Tires