Rakesh Shetty

Background

About Rakesh Shetty

Comprehensive experience of 25 years in managing entire value chain of Sales, Marketing, BD with P&L Responsibility to enhance the ROI and Economic Profit for the organization and stakeholders >Performance-Surpassed allocated sales budgets & PBT and turned around the Insulin business for Biocon. Received the Milestone Excellence certificate for driving the Digital therapeutic initiative (DTx) along with Voluntis. Successfully launched novel molecules such as DPP4i and SGLT2i. Received the AIOCD AWACS award for Marketing Excellence in 2015-16. Received the Frost & Sullivan and OPPI award in 2013 for “The pharmaceutical brand of the year in 2013 >Innovation- Continuously analysed priorities and devised innovative strategies to deliver transformational solutions.>Learning Agility-Leveraged vast commercial experience to perform in stretch roles, Not risk averse, successfully embraced changing environments, adept at working in high pressure environments with strong analytical & problem-solving skills. Hands on experience in handling large databases, IQVIA, Rx audit, NRx/TRx, driving market research (Qualitative/Quantitative) and making presentations to senior management and MD.>Stakeholder Extensive experience in handling various stakeholders both internal (sales and allied departments) and external (KOL and channel management)>Engagement- Worked closely with the global team of Boehringer (BI) to launch Jardiance in India. Apprised global teams every month on the progress (KPI’s) & initiatives taken for Trajenta. & Jardiance. Coordinated & met DONG-A team in South Korea to successfully launch Evogliptin in India for Alkem. Coordinated with partners (AIRP) team to help them launch disposable Glargine Pen Basalog One in Algeria. Co-promoted Humalog with alliance partner Eli Lilly in India. Coordinated with the Business development team in Biocon to build partners for the Insulin business in India >Team Management- Passion for driving team development and motivation. Fostering a collaborative environment that enables team performance and growth. An effective communicator & team leader who thinks BIG and can achieve revenue budgets by appropriate product and marketing mix, data driven decisions, and lead cross-functional teams of creative professionals in effective implementation of Corporate Strategies in sync with the set parameters.>Strengths- Leveraged key strengths of ideation, achiever, strategic, arranger and significant as assessed by strengths insight guide Gallup Clifton strengths in driving the key initiatives of the organization