Ralf Schmidt

Background

About Ralf Schmidt

Even after more than 25 years of practical experience in the fields of ∞ B2B Marketing, Pricing, ∞ Sales Excellence, ∞ Sales Enablement & Coaching, ∞ (Key) Account Management, and ∞ Value Selling, I am still more than excited to support B2B businesses on their journey to more customer centricity, value creation, value selling and value capture. And this journey is getting even more exciting due to the consequences of the COVID-19 pandemic, as now Marketing & Sales is provided remotely and must be hybrid after the crisis. I do that with passion and as a partner of our customers with a hands-on, down-to earth mentality and people oriented make it happen approach. I gathered most of my B2B Marketing & Sales experience in the chemical and process industry sector, working for companies like BASF, Evonik, Bayer, Huber, Lonza, Kemira, Berlac, Wörwag, Vestolit, Sunpor, BTC, Cargill, Lohmann and Kaesler Nutrition, and many more. In addition to my process industry background, I also enjoyed working for other B2B manufacturing companies, like GEA, nemak or DMG Mori. During the COVID crisis I founded Double Loop as a successor company of team steffenhagen, which was a spin-off of the RWTH Aachen University and its chair or Marketing, owned by my friend and mentor Prof. Hartwig Steffenhagen. Together with my network partners and friends at Double Loop, I provide training, coaching and consultancy to support our customers in further improving their value creation, value communication and value selling and capture. In addition to my Marketing & Sales background, I am a Myers Briggs Type Indicator® certified trainer with profound controlling background and change management experience. I have invented the Double Loop Account Management as key tool to overcome silo thinking and improve customer centricity (https://double-loop.eu/wp-content/uploads/2020/06/Issue06-2014_Artikel-Double-Loop_einzeln.pdf). The Double Loop principle has become the guiding principle of all our work in the area of Marketing & Sales (https://double-loop.eu/). For one of the world’s leading chemical companies, I have become the lead marketing trainer for many years. See our website for more details: https://double-loop.eu/