Ralph Knowles

Background

About Ralph Knowles

I'm from the school where baseball caps aren't just accessories and wearing multiple hats goes beyond fashion statements. It's an approach, a way of life, a badge of honor. Yes, I've spent considerable time in digital analytics, plunging deep into data to dig up the fascinating, weeding out the mundane, and crafting stories worth telling, but I've also shown marketing chops. I've managed digital marketing strategies, deployed advertising campaigns, performed site optimizations, written compelling copy, and crafted user experience surveys, among other things. I've also had fun along the way, using careful planning and organization, data (lots of it), patience, and raw creativity to get the job done.(So really, I'm like a Swiss Army knife, but probably more useful.) That said, I suppose I can call myself "just a marketer" or "just an analyst". To be honest though, I "just really love creating". Strategy, process, analysis - I don't mind the task. As long as it's connected to the big picture and we have goals to reach, I'll be the first to reach for another hat.