Ralph Simpson

Background

About Ralph Simpson

I am an accomplished senior designer and creative lead with extensive experience in devising strategies and frameworks for corporate and product branding, including web, digital, marketing collateral and content. I bring expertise in working with global brand managers, product managers and engineers to develop and execute the brand, underpinned by strong story-telling ability and broad industry knowledge. I am known as someone who is passionate about showcasing brands in their best light, ensuring a consistent, focused brand message, through utilising new branding materials and meeting demanding timeframes and competing global objectives. Career Highlights: – Creative content driver for a global brand website rollout, working with global teams to deliver new branding for thousands of products. – Delivered consistent design and production to support the design team working on an intensive packaging redesign for a long-time New Zealand brand. – Supported the rebranding efforts throughout a huge growth period for a notable New Zealand accounting software organisation. – Thoroughly enjoyed the challenges of building brands from the ground up or rejuvenating existing marks, with skills ranging from creative story-telling to being on the tools building high quality outputs in industries such as sports/fashion, retail, tourism, banking, technology, real estate and FMCG.