Raluca Gruia

Background

About Raluca Gruia

I am a Brand and Marketing Director with over 13 years of experience in global luxury brands. I have led and grown brands such as Estée Lauder, Tom Ford, Jo Malone, La Mer and Smashbox, translating global strategies into impactful local directions. I have consistently delivered double-digit annual growth and built high-performing teams that thrive without micromanagement — through clarity, trust, and vision. What defines me is not only my experience, but also the way I think of brand strategies as living ecosystems that breathe through people, emotions, and performance. My leadership style balances strategy and elegance, data and intuition, numbers and meaning. I believe a good brand sells products, but an exceptional brand sells experiences and belonging. My motto: “Transform brands, empower people, create impact that lasts.”