Ramdane Boudjida

Background

About Ramdane Boudjida

With 20+ years of cross-regional experience in the Telecom and IT sectors across Europe and North Africa, I bring deep expertise in commercial strategy, digital transformation, and cloud-based service delivery. Currently serving as Senior Commercial Manager at Ericsson France, I lead strategic engagements across six countries (France, Belgium, Luxembourg, Spain, Portugal, Netherlands), driving profitable growth in Cloud Software and Services. Key Responsibilities & Impact: Lead interface with Regional Commercial & Pricing Management and Business Area stakeholders to align strategies, maximize synergies, and ensure compliance with global guidelines. Own and evolve commercial models to protect and expand recurring revenue streams, supporting contract managers in securing critical terms and conditions. Define and execute commercial proposal strategies tailored to customer needs and Ericsson’s value proposition. Analyze market dynamics and commercial trends to inform pricing, negotiation tactics, and business development. Provide decision-ready material for sales governance and escalation processes, ensuring strategic alignment and risk mitigation. Develop best-in-class commercial solutions balancing pricing, terms, and contractual requirements. Establish benchmarks to manage commercial consistency across Customer Units and GCU Orange, maintaining equitable client relationships. Actively participate in high-stakes customer negotiations, leveraging deep domain knowledge and cross-functional collaboration. Share expertise across engagements, promoting reuse of successful models and continuous improvement.