Ramiro Garcia-Buerba

Background

About Ramiro Garcia-Buerba

The way people stream content at home and the way small businesses choose technology both look different today because of the kinds of initiatives I have led. My work has centered on connecting products to customers at scale, then building the systems that make growth sustainable. At Amazon, I helped transform Fire TV from a manually run operation into a smarter, more responsive platform. By introducing automation and personalization, campaigns reached customers faster, with content that felt relevant and timely. The result was millions of new subscriptions and hundreds of millions of viewing hours, but the larger shift was how the platform itself evolved. Playbooks my team and I created for live events and partner campaigns set new standards that continue to shape the streaming experience. At Dell, I helped redefine what small businesses expect from their technology. Leading the small-medium business (SMB) laptop category during the COVID-19 pandemic, I worked with teams across the company to keep supply flowing and reposition the portfolio toward mobility. That change not only doubled revenue and margins in the short term, but it also accelerated a permanent move toward notebooks that reshaped Dell’s standing in the market. After I launched the Vostro brand, Dell further expanded options for small businesses, creating a new product line that continues to grow. My impact lasts beyond a single quarter or product cycle. I focus on building strategies and teams that shift customer expectations, strengthen partner relationships, and set new benchmarks for entire categories. Fluent in English and Spanish, I lead global teams with the same goal in mind: to create outcomes that raise the standard for the industry as a whole. Let's connect.