Randeep Kaur

Background

About Randeep Kaur

SENIOR MARKETING ASSOCIATE | MARTECH & CLOUD ENGAGEMENT SPECIALIST I architect data-driven lifecycle campaigns that turn complex customer journeys into measurable business results. Currently at Deriv (fintech, 50K+ users), I manage multi-channel engagement campaigns across SaaS platforms—Intercom, CRM, WhatsApp Business API. Rapidly promoted twice in two years for driving activation, retention, and revenue growth. WHAT I DO → MarTech Stack Management: Orchestrate campaigns across cloud platforms, resolve integration challenges, build governance frameworks for cross-functional teams → Lifecycle Campaign Design: Architect programs across active, pre-churn, and reactivation stages using behavioral segmentation, A/B testing, and statistical holdout groups → Data-Driven Optimization: Build cloud dashboards that surface actionable insights—Day-14 pre-churn nudges outperform by 35%; WhatsApp activation beats email by 42% RECENT WINS • Reduced mis-targeting 40% by consolidating segmentation across disparate cloud systems • Accelerated launches 3x by establishing bulk approval workflows—56 campaigns in 8 weeks • Tested automated dashboards enabling weekly optimization vs. monthly, driving ARPU lift HOW I GOT HERE My path wasn't linear—and that's my advantage: → 8 years in aviation (Air Asia, Qatar Airways): Customer excellence under pressure → Legal background (Paralegal): Analytical rigor and attention to detail → Fintech (Deriv): Combined instincts with data—double-promoted in two years This diverse background means I bridge technical and creative teams effectively while understanding the full customer journey. TECHNICAL TOOLKIT MarTech: Intercom, CRM, Miro, WhatsApp Business API, marketing automation Analytics: Cloud dashboards, cohort analysis, churn modeling, A/B testing, ARPU optimization Collaboration: Agile methodologies, stakeholder management, cross-functional leadership LET'S CONNECT Always interested in connecting with marketing leaders, MarTech professionals, and fintech/SaaS teams scaling customer engagement. DM me to discuss lifecycle strategy or the best way to reduce churn randeepkg24@gmail.com