Randeep Panesar

Background

About Randeep Panesar

I am a senior B2B marketing leader with over 18 years’ experience driving strategic growth across the Business Information (BI) and Information Technology (IT) markets. I’ve led initiatives targeting start-ups, SMEs, and global enterprises, developing a deep understanding of complex buyer journeys across diverse industry segments. My expertise lies in crafting and executing integrated marketing strategies spanning both traditional and digital channels, including in-person events, telemarketing, SEO, paid media, email, content, social media, and PR. These initiatives have consistently fuelled pipeline growth, elevated brand positioning, and accelerated revenue. As a democratic and collaborative leader, I foster high-performing teams through a participative and empowering management style. I’m passionate about strategic planning, data-driven decision-making, and aligning marketing initiatives closely with commercial goals and cross-functional priorities to deliver measurable business impact.