Randhir Aaron

Background

About Randhir Aaron

Over 10 years’ experience On-line Marketing Digital/Web Analytics using Omniture/Adobe Marketing Cloud.• Experienced in Omniture SiteCatalyst/Data warehouse/Workspace/Vista Rules, SAINT Classification and Campaign Attribution• Expertise in requirement gathering through conducting workshops and process/ project documentation, business process mapping and re-design, testing/ user training, client interaction, and System Analysis and create Business Requirement Document (BRD).• Coordinate with QA and Developers to manage data conversion including analysis of existing data, implementation of conversion process, and data verification.• Configured Tags, variables (events/s.code/eVars) and defined processing rules for context variables to be used for SDK 4.1.2 • Documented Data Flows / Process Flows and Designs (Process Modeling), defining Process Metrics and KPIs, Business Rules, Simulation and Analysis. • Capable of managing complex projects through sound Project Management and Estimation Techniques.• Trained in DTM and development of Data Layer methodology and integration of Clicktale and Adobe Analytics