Randy Evans

Background

About Randy Evans

Marketing Executive with strong leadership skills experienced in private and public sector in developing and executing integrated marketing plans, market research and analysis, media planning, developing and tracking metrics, budget planning, business development, client relations management, product launches and packaging.* Experienced negotiator with professional sports teams, FORTUNE 500 companies and municipalities with strategic partnerships that provided increased sales and brand awareness * Results driven leader of an award winning marketing team with proven results of 10 years of consistent double digit year-to-year sales growth, creation and launch of innovative industry marketing strategies that maintain an 80% market share and career growth for team members * Manage cross functional team that oversees sales, strategic marketing, product distribution, new product launches, social media outreach, online content, media planning and management of advertising agency of record * Proven track record in analyzing data and developing strategies and tactics from those findings that result in positive return on investment within key performance indicators * Client/Partner experience includes: American Airlines, Quaker State, ACE Cash Express, Western Union, MoneyGram, Albertson’s, Kroger, Tom Thumb, Fiesta, Verizon, Paris Las Vegas, Bally’s Las Vegas, Flamingo Hotel and Casinos and Pro Line Hair Care Products, IMG, Learfield Sports,Texas Christian University, University of Texas, Dallas Cowboys,Dallas Mavericks, Dallas Stars, FC Dallas, Texas Rangers