Randy Moses

Background

About Randy Moses

20+ years of experience in media advertising sales, including radio, digital (IAB Certified Media Seller for Display, Video, Pre Roll, Mobile, and Social Marketing), TV, NTR and sponsorship advertising programs. Additional expertise in creating promotional campaigns in retail and manufacturer-driven advertising to leverage higher sales and exposure with winning results. As a top billing account executive at Time Warner Cable, now Charter Spectrum Reach I am recognized for consistently exceeding budgets with a high closing ratio; known for seeking out new business opportunities as well as nurturing existing accounts. A business development leader with strong ability to build close ties with clients, strategizing with them to align their market opportunities with revenue-generating promotional campaigns. I specialize in local TV advertising, digital online advertising and media branding. IAB certified and user of Salesforce Lightning. Expertise in developing highly integrated marketing strategies, creating sponsorship advertising opportunities and third party programs. Develop creative promotions resulting in high attendance at events; expert advisor with clients on consumer promotions. Specialties: Media Sales, Digital Sales-IAB Certified since 2014, Media Planning and Optimization, NTR, 3rd Party Programs, Vendor Programs, Sponsorships, New Business Development, Business Marketing, Business Lead Generation, Inventory Optimization, Promotional Campaigns