Randy Weber

Background

About Randy Weber

I jumped into the online marketing industry in the late nineties by starting an affiliate marketing based company that kept me busy throughout my college years. Since then I’ve help create several more online marketing companies, worked as a consultant and enjoyed several years as the Traffic and Affiliate Manager at Playboy Enterprises, Inc. Traffic building by SEO, SEM, Affiliate Marketing, Link Building, Social Media, and Video Search has been my focus over these many years. As well as increasing the rate of conversions to make sure we create the highest revenue on our traffic, keep me constantly engaged in the industry and challenged to always increase numbers. Having taken part in every aspect of site design, development, content, and marketing, I have a very in depth knowledge of how every part of a site affects search results and conversions. My experience allows me to work with other groups to efficiently address issues and optimize a web site or project to maximize it’s potential. When approaching a project, I focus on ways to increase the amount of high quality and high converting keywords pulling in traffic to the site. I strongly believe in creating a friendly and open work environment with my colleagues, thus building an efficient and pleasant work situation. I have led small teams, written full site specs, built affiliate programs, recruited affiliates, created analytics reports, optimized entire sites, optimized entire Ecommerce catalogs, SEO, Social Media, site planning, keyword research, created marketing campaigns and studied analytics in depth. TECHNICAL SKILLS Microsoft Office Suite – Adobe Photoshop – Adobe Dreamweaver – Google Webmaster Tools – Bing Webmaster Tools – Google Analytics – Google Adsense – Google Apps Management – Experience with: Wordpress, Joomla, Drupal, Magento, Demandware, Coremetrics, Omniture and various SEO programs, SEO tools and custom CMS and Ecommerce platforms.