Ranjit Kaul

Background

About Ranjit Kaul

Gatekeeper / custodian of hospitality brands. Responsibility towards planning, developing, directing, implementing entire spectrum of mktg activities of all brands & products. Conceptualisation / implementation of tactical / strategic initiatives. Brand positioning, building, strengthening, fortifying equity using intuitive brand architecture. Name, icon, tag line, core messaging, succinctly reinforcing brand promise & relevant differentiation. Integrated launch / ongoing mktg plans, supervising content / function incl 360 degree communication strategy - campaign creation across online / offline platforms. Development / execution of media plan & budgeting towards event merchandising, promo's & launches for brand exposure - electronic, print, radio, web presence. Ideation / creation of collaterals, graphics, audio visual presentations incl photography. Responsible for financial performance against brand plan objectives. Repository of new brand formulation & development, standards & usage guidelines towards consistency in advertising, promo's, internal publications, social media presence & other environments. Mgmt of strategic alliances / bis relationships in loyalty mktg space - credit cards, travel consortia's, concierge serv's & airlines amongst others as also other partners - creative, print, digital, prod, media. Supervision of customer services activities, direct mktg & brand ops. Educating employees about brand promise, identity standards, providing training tools to become effective brand ambassadors & spokespersons. Tracking consumer / mkt insights reviewing pricing & distribution metrics's, quantitative research & qualitative VOC studies. Assessment / mgmt of bis risk using financial & Eco data analysis to update portfolio, determine new products & discontinue under performing value propositions. Consistent evaluation of promise & relevance of brand & perceived consumer value. A constant audit & health watch of all brands under ambit of responsibility.