Raphael Carvalho

Background

About Raphael Carvalho

Hi, I'm Raphael. A Product Manager with a Generative AI and digital marketing background, and 10+ years of experience delivering products and projects for world-known clients such as Nivea, Universal Music, Sony Music, Diageo, Flamengo and Itau Bank. Currently, as a Product Manager in Pareto I'm responsible for designing the strategy and leading customized Gen AI and data projects for medium to large-sized clients. Most of these data projects involve AI, Automation and RPA. On a daily basis I have to ensure alignment of these products with business goals, meeting customer needs, and driving the success of the product in the market. Previously to this, I managed growth campaigns on Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Display Ads, Criteo, Globo.com, Voxus, Pinterest Ads, Microsoft Ads (Bing Ads), and Twitter Ads campaigns. As an enthusiast for data and technology, I'm constantly studying and in the past years I have taken courses on: Data Product Management; Artificial Intelligence; Product Analytics and Data Science. If you want to chat, feel free to get in touch and send me a message on LinkedIn. My main skills are: Product Management | Strategic Planning | Roadmap Development | Agile Methodology | Cross-Functional Collaboration | Market Analysis | Customer Feedback | Product Launch | Metrics and Analytics | User Experience (UX)| Stakeholder Management | Project Management | Innovation | Data-Driven Decision Making | Team Leadership | Technical Understanding | Competitor Analysis | Product Lifecycle Management | Go-to-Market Strategy | Continuous Learning | Digital Marketing | PPC Campaigns