Raphael Prync

Background

About Raphael Prync

Commercial leader with 20+ years driving revenue growth, market adoption, and customer value across EMEA. I turn commercial strategy into execution — building strong customer relationships, leading high-stakes negotiations, and shaping offers that win in competitive markets.My distinctive point: I use pricing as a strategic commercial lever—not an isolated function—to sharpen value propositions, accelerate growth, and boost profitability across portfolios.I’ve led complex cross-EMEA commercial organizations, negotiated major hospital and tender deals, shaped go-to-market strategy, and supported M&A, divestitures, and product launches. I work seamlessly with Sales, Marketing, KAM, and Market Access teams to build customer-centric solutions that scale.In short, I’m at my best when transforming commercial performance, elevating deal quality, and enabling teams to win.Highlights- Led EMEA commercial teams and large cross-functional programs- Negotiated high-value deals with hospitals, payers & procurement bodies- Delivered pricing & value strategy turnarounds with double-digit margin gains- Strong communicator, fluent in 5 languages, thriving in matrix/global environments- Mentor & coach to startups and commercial teamsI bring energy, clarity, and a growth mindset to every challenge. Let’s connect if you’re focused on elevating commercial performance and unlocking new value.