Raphael Wong

Background

About Raphael Wong

Experienced sales executive with over two decades of proven leadership in driving revenue growth, optimizing team performance, and delivering top-tier customer experiences. Currently leading the sales team at Auto West BMW, where I oversee strategic sales operations, inventory management, and CRM performance to consistently exceed targets. Throughout my career—spanning BMW, MINI, and entrepreneurial ventures—I’ve built high-performing teams, turned around underperforming processes, and cultivated deep customer loyalty. At MINI Richmond, I led the team to #1 in Canada for both new and pre-owned sales in our region, developed multiple national award-winning salespeople, and increased our social media following by over 300%. My approach combines data-driven strategy, hands-on coaching, and a strong emphasis on customer experience. I bring a unique blend of operational excellence, digital acumen, and creative brand engagement—from managing dealership performance to producing large-scale live events and growing grassroots communities like the Vancouver MINI Cooper Club. I thrive in environments where performance, culture, and innovation intersect—and I’m always seeking new ways to evolve sales strategy, enhance brand presence, and lead teams toward sustainable success.