Raquel Duerto

Background

About Raquel Duerto

Dynamic, passionate, and results-driven professional with a strong customer orientation. With extensive international experience in fast-growing startups, I specialize in leading SaaS operations and scaling loyalty programs for retailers. I currently lead cross-functional teams—including Project Management, Integrations, Customer Success and Support—within the operations and services areas to drive product engagement and client satisfaction. Recent Achievements: • NPS Growth: Elevated product Net Promoter Score from 10 to 40. • Product Adoption: Spearheaded product evolution, doubling its adoption and usability to enhance customer engagement. • Loyalty Strategy Consulting: Advised on the development and implementation of over 50 loyalty programs for major retailers across Europe and LATAM, creating meaningful customer connections and driving business growth. I’m passionate about helping companies maximize customer loyalty and optimize product impact through strong operational leadership. Let’s connect if you’re interested in transforming customer loyalty or scaling operational success.