Raquel Mendes
Head of Daily Banking Products Accounts & Payments Marketing Activobank at Activobank
Based in Porto, Portugal
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Seniority
Other
Department
Other
Location
Porto
Industry
Banking
Company size
327
Contact information
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r•••••••@activobank.pt
Phone
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Background
About Raquel Mendes
I’m a strategic and results-driven Marketing & Product Leader with over 15 years of experience in the financial services sector, currently leading the Daily Banking portfolio (Accounts & Payments) at ActivoBank. My work focuses on delivering growth through innovative go-to-market strategies, data-driven decision-making, and customer-centric solutions. Throughout my career, I’ve led high-performing cross-functional teams and marketed successful digital products that improved acquisition, engagement, and revenue — always with a strong focus on customer experience and agile execution. I thrive in environments of transformation and innovation, where collaboration and clarity of purpose are key to unlocking business potential. Passionate about developing talent and building empowered teams, I believe leadership is about setting a clear vision, enabling people, and staying connected to real customer needs. Interests: Digital Transformation, Growth Strategy, Customer Experience, Agile Product Management, Design Thinking, Leadership Development
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