Rashad Abdul Rasheed

Background

About Rashad Abdul Rasheed

Marketing Specialist | B2B Lead Generation | Trade Show Strategist | Heavy Equipment Industry I’m a results-driven marketing professional currently leading national marketing operations for XCMG Canada, one of the world’s largest construction equipment manufacturers. With a strong focus on dealer network support, digital marketing, event planning, and sales enablement, I help drive brand visibility and customer engagement across Canada. My expertise includes: Planning and executing high-impact trade shows and international events Coordinating dealer marketing programs, promotional campaigns, and retail financing support Leading digital initiatives including SEO, Google Ads, Power Apps automation, and CRM integrations Developing marketing collateral, videos, and regional campaigns to support sales targets and brand growth From factory tours in China to dealer open houses in Canada, I bridge global strategy with local execution to deliver meaningful business results. Let’s connect if you’re in construction, equipment sales, marketing tech, or just passionate about smart industrial growth.