Rasmus Volkov

Background

About Rasmus Volkov

Currently: Full time: Helping early-stage tech and fintech startups build trust, credibility, and visibility in the UK and English-speaking media by supporting them with: • Writing press releases • Media relations • Securing earned speaking slots at relevant industry events • Clear product messaging tailored for the target audience • LinkedIn and website audit to ensure a clear overview and understanding of the company • Support with LinkedIn strategy and implementation • Identification of key media outlets • Press release distribution • Professional personal brand building on LinkedIn, positioning them as industry thought leaders Freelancer: • SEO • Google Analytics • Google Ads • Facebook Ads • Community building on Facebook, Telegram and Discord • Social media strategy + content • Video scripts Previously: Managing • Managing marketing efforts in Estonia and Finland • Building and managing hyperlocal communities supporting area launches and ongoing marketing activities • Pioneered A/B testing in Finland, which was then leveraged in the UK and the US • Trained and mentored a marketing intern while managing day-to-day responsibilities • Creating and managing Google Ads across all countries, delivering outstanding results that surpassed industry standards • Full ownership of Facebook ads (targeting, copy, asset design, A/B testing), delivering the best CAC the company has ever seen Part of the team: • Supporting marketing activities in the UK and the US • Track record of executing marketing campaigns, delivering record-breaking results • Spearheaded the Finland launch marketing, achieving record-breaking order volume • Automated global bilingual lifecycle and ad hoc email and push notification marketing • Introduced gamification to our campaigns, generating significant incremental revenue for the company Humble brag: Automated customer journeys, generating substantial incremental revenue and played a vital role in achieving marketing team OKRs. I developed and implemented the original framework using available tools, resulting in successful automated customer journeys across all service areas in the UK, US, Estonia, and Finland.