Ratna Widhani

Background

About Ratna Widhani

Profession & Expertise: I am a Bcom (Hons) Graduate, IIM Ahmd certified & my professional journey began in Retail Merchandising & Operations evolving into an Ecommerce Business Strategist, Growth Marketing Specialist and an accomplished expert in Amazon's ecosystem. Proficient in both retail & e-commerce domains. •Industry & Brand Collaboration-Footwear, Apparel, Health & Wellness, Beauty, Travel Luggage, Biking Accessories-Nike, Caterpillar, National Geographic, Age Ayurveda, Royal Enfield, Vedix, Bata, Timberland. •Multi – Platform Expertise – Amazon, Flipkart, Shopify, Myntra, Nykaa, Purplle, 1MG, Pharmeasy, Quick Commerce chains like Big Basket, Blinkit. •Ecommerce Expertise - Throughout my 8-year journey in ecommerce I have - Collaborated with notable brands such as Vedix, Caterpillar, Royal Enfield brands for growth on Flipkart, Nykaa, Myntra- Elevated Amazon's performance, crafted effective marketing strategies- Driven Consulting shaping Brand Strategy, Strategic Roadmaps, & Business Growth for Age Ayurveda. •Retail Expertise: In 13 years, I crafted Product Strategies, India Sourcing Plans & Merchandising Strategies for Nike, Timberland, Caterpillar, aligning with trends & driving revenue. •Strategic Leadership & Team Management: With 20+ years' experience, I steer cross-functional strategies across sales, operations, & more. Leadership blends transformational and democratic styles, empowering teams for goal attainment. •Relationship Management: Skillful in nurturing relationships, influencing vendor partners, marketplace leaders & category teams for collaborative brand growth. •Adaptable Agility: Navigated MNCs and startups seamlessly, showcasing versatility in diverse work settings. •Strategic Acumen: Leveraging data insights is a hallmark, driving strategic decisions and business expansion. •Personal Growth: Fueled by growth aspirations, I've transformed, gaining E-commerce Mastery, Communication & Presentation finesse, Leadership skills. Pursuing Advanced Diploma in Digital Marketing, exploring YouTube Mastery by Ankur Warikoo & venturing into AI for transformative insights. Beyond work, I enjoy cooking diverse cuisines, travel, and book writing. Proud mother to a creative 11-year-old Pre-teen daughter who is a constant source of joy. Reach me at ratna.widhani@gmail.com for retail and e-commerce guidance. Stay Curious! Stay Connected!