Ray Fontaine
Lead Sports & Entertainment Sector at Big Digital
Based in Toronto, Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Toronto
Industry
Advertising Services
Company size
26
Contact information
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r•••••••@bigdigital.ca
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Background
About Ray Fontaine
As Lead, Sports & Entertainment Sector at Big Digital, I act as a Category Architect shaping how brands and rights-holders connect with fans through next-generation digital experiences. I’ve led global initiatives spanning professional golf, football, basketball, tennis, and hockey, as well as concerts, fan zones, trade shows, and large-scale conferences, delivering data-driven activations that unite technology, sponsorship, and storytelling. My focus is building scalable ecosystems that enhance fan engagement, amplify sponsorship value, and unlock new revenue opportunities across live sports and entertainment. With a proven record in strategic partnerships, business development, and experiential innovation, I help venues, leagues, and brands transform passive audiences into active participants. From interactive displays to full fan-zone deployments, my work bridges creative vision with operational execution to achieve measurable ROI and long-term impact. Passionate about innovation, I thrive at the intersection of sports, technology, and entertainment, driving growth through collaboration and purpose-built digital engagement.
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