Ray Johnson
Executive Director of the Wine Business Institute at Sonoma State University
Based in Sebastopol, United States
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Seniority
Director
Department
General Business & Management
Location
Sebastopol
Industry
Higher Education
Company size
2.2K
Contact information
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r•••••••@sonoma.edu
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Background
About Ray Johnson
Ray Johnson is the Executive Director of the Wine Business Institute at Sonoma State University. Johnson joined the wine business in 1986 at the Christian Brothers’ Greystone Cellars in Saint Helena, California. He went on to sell wine, first on the supplier side, and later in retail, working directly with consumers. He earned his Master’s in Wine Business from the University of Adelaide in South Australia and taught for fourteen years. Johnson’s work has been published in the Journal of Consumer Marketing, the International Journal of Wine Business Research, Vineyard & Winery Management, and in reviews for consumers and the primer The Good Life Guide to Enjoying Wine.
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