Ray Kwong

Background

About Ray Kwong

A ‘data geek’ at heart that relishes in the details to uncover the truth in data and balances the importance of looking at the larger context of the environment to not only comment on the what, why and how – but to lead in the answering of so what? • Over 5 years of experience in Performance Analytics across various verticals (Finance, Marketing, Sales) • Excellent analytical skills and data presentation through Excel tools such as Pivot Tables, Solver and VBAs • Proficient with a wide variety of applications and languages including: MS Excel, MS Access, Visual Basics (and VBA), MS Visio, Tableau, SQL and Relational Database, MS Project, MatLab, R, Mathematica, C# • Experience in data mining (correlation, baselines, forecasting, seasonality analysis) and data management utilizing CRM systems, internal databases, external data sources to analyze trends, anomalies and impact • Experience building dashboards through Tableau and Dundas Dashboards developing best practices/wireframes and on-boarding procedures that best provides the context for clients to succeed • Possess knowledge and experience in Web Analytics (Google Analytics, Omniture), SEO/SEM, Real Time Bidding (RTB, Display Ads), Social Monitoring tools and social media • Ability to support the entire data strategy through auditing/documentation, technical mapping, site developing customer data journey, ER Diagrams, wireframes and requirements gathering