Ray Wah

Background

About Ray Wah

Senior global executive with over 27 years of technology and consumer marketing expertise in product and roadmap planning, executing launch with sustaining management and go-to-market strategies, including leading local, regional and global operations with full profit and loss responsibility. Ray has a strong and consistent track record in incubating new technologies and incorporating these into industry leading products that offers differentiated experiences and consumer usability and executing the go-to-market strategies through direct/online and channel partners to launch these successfully in the market place. He is fluent in both English and Chinese and has also gain extensive cross-cultural experiences leading teams in the US, Korea, Taiwan and Singapore and built a strong talent and successor pipeline by grooming leaders 2 levels down across US and Asia Through more than 7 years at Dell, he was recognized for elevating the brands of Dell's consumer IT products by successfully mapping them into Dell's route to market with emphasis on Dell.com and direct sales teams and working closely with key technology and channel partners to consistently deliver Dell's revenue and profitability goals. His main achievement is turning around the profitability of Dell’s consumer business through transforming its product portfolio with a stronger premium mix through Dell’s premium brands. Dell's XPS is the industry recognized MacBook compete with its leading InfintyEdge screen that was a World’s first notebook that revolutionize borderless display for a true and immersive front of screen experience. Through Dell's Alienware brand, he also led Dell's PC gaming to a US$3B business and grew a strong gaming community - Alienware Arena has a growing outreach of 6M+ members. Prior to Dell Technologies, Ray held leadership positions in product marketing for Samsung and Hewlett Packard. In Hewlett Packard, he led a company-wide effort to recover market leadership from Acer, pioneered an end to end operating model with a strategy framework that executes to a new cost curve that delivers industry’s best value at opening price points. This resulted in his promotion to lead the overall consumer PC business based out of Taiwan. Ray earned his Bachelor of Business Administration degree from the National University of Singapore and Executive MBA from the Kellogg-HKUST program. As a military officer by training and certified gym instructor, he is active in a select community of high-intensive interval training that passionately promotes health and all-round wellness.