Raymond Hayes

Background

About Raymond Hayes

Strategic, data-driven marketing executive with 15+ years of experience driving growth, engagement, and loyalty for leading hospitality brands. Currently serving as Senior Director of Marketing at SPB Hospitality, I develop and execute full-funnel marketing strategies across iconic restaurant brands like Logan’s Roadhouse, Krystal, Old Chicago Pizza + Taproom, Rock Bottom, and more. With an MBA from UCLA Anderson School of Management, I blend creative leadership with analytical rigor to solve complex marketing challenges and scale results. I led the launch of Krystal's first loyalty program, driving a 42% increase in digital engagement in the first quarter. I also oversaw the SMS platform consolidation across three brands, reducing tech spend by 30% while increasing ROI from campaign targeting. My work includes building high-performing teams, integrating customer experience insights, and leveraging advanced segmentation, marketing automation, and omnichannel strategies to deliver measurable impact. Passionate about transformation and brand revitalization, I thrive at the intersection of innovation, analytics, and guest-centricity.