Raymond Wong

Background

About Raymond Wong

I am an experienced digital advertising professional with over 10 years of industry experience. I have a strong background in customer experience, platform operations, and ad operations management, having worked for several prominent companies in the APAC region. My career journey began at CNN, where I started as an Ad Operations Specialist, gaining valuable experience on the publisher side. I then transitioned to an ad tech company, Inskin Media, taking on the role of Operations Manager for the APAC region. Currently, I am working as a Director of Customer Experience at Teads, where I lead the North Asia CX Management team. In this role, I am responsible for revenue delivery and margins for North Asia campaigns, as well as daily monitoring and reporting of delivery, pacing, forecasting, and revenue risk. I also conduct external client meetings, training the local team on our platform and offerings. This includes setting up training sessions with agency trading teams and educating them on our self-serve platforms to drive adoption and improve their understanding of our solutions. Prior to Teads, I served as a Senior Manager of Platform Operations at AnyMind Group, where I supported publishing partners with their website and app ad monetization through platforms like Google Ad Exchange, Ad Manager, AdSense, AdMob, header bidding, and other ad networks and SSPs. In this position, I managed and monitored publisher policy violations and traffic spam, tuned price floors and target CPMs to maximize publisher profits, and led the launch and onboarding of in-house ad tech solutions. Throughout my career, I have consistently demonstrated my expertise in areas such as ad revenue delivery, client and publisher management, campaign optimization, and ad technology implementation. I am proud of my ability to build strong relationships with clients and partners, as well as my commitment to helping them succeed in the dynamic digital advertising landscape.