Rebecca Adolf
Senior Manager, Digital Marketing & Analytics at Follett Content Solutions
Based in Lake Zurich, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Lake Zurich
Industry
Primary and Secondary Education
Company size
185
Contact information
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r•••••••@follettcontent.com
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Background
About Rebecca Adolf
Digital Marketing Leader with 15+ years of progressive marketing related experience in website development, direct eCommerce, lead generation, SEO performance optimization, and digital-first transformation. Skilled in leading omni-channel campaigns, data-driven strategy, and optimized web content development. 5+ years of multi-disciplined people management experience overseeing local and remote teams of 10+ members, with strengths in project leadership, cross-functional collaboration, and delivering measurable business growth. Deep expertise in SEO/AEO/GEO, SEM, website UX design and development, DX, content strategy, analytics, paid media, graphic design, and omni-channel marketing. Proven track record in developing and executing data-informed strategies that align with business objectives, strengthen brand positioning, and increase qualified lead generation. — Specialties: HubSpot Marketing Automation, Shopify eCommerce, Google Marketing Platform (Google Analytics GA360 & GA4, Google Tag Manager, Google Ads, YouTube, Google Search Console), Graphic Design, Digital Marketing, Salesforce, Social Media, Video Reel Creation, SEO, HTML, CSS, UX, WordPress, Front-End Development, Canva, Sprout Social, and Adobe Creative Suite.
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