Rebecca Day

Background

About Rebecca Day

I am a data-driven, results-oriented marketing leader with over 25 years of experience driving brand growth and product launches across both in-house teams and creative agencies. I specialize in developing comprehensive marketing strategies, executing omnichannel campaigns, and optimizing brand performance to deliver measurable business outcomes. Throughout my career, I’ve consistently focused on driving KPIs such as sales growth, lead generation, and customer engagement.Key achievements include:• Spearheading successful product launches that contributed to a 20%+ increase in revenue within the first year.• Leading cross-functional teams to deliver marketing strategies that resulted in a 30% improvement in brand awareness and a 25% increase in online conversion rates.• Managing omnichannel campaigns across digital, retail, and trade environments, with a focus on ROI-driven media buys.• Building and scaling high-performing internal marketing teams and partnering with global teams to execute North American growth strategies that drove a 15% increase in market share.With a foundation in graphic design and a passion for creating compelling brand stories, I’m committed to delivering impactful results that align with both consumer needs and business objectives.