Rebecca Rethore Schimmoeller

Background

About Rebecca Rethore Schimmoeller

I’m an innovative marketing leader with over 10 years of experience crafting and executing integrated strategies that elevate customer experiences and accelerate growth across B2C, SaaS, and B2B enterprises. Passionate about aligning cross-functional teams, I bring together Product, Sales, and Marketing to activate go-to-market campaigns and lifecycle programs that deliver measurable business impact. My expertise spans go-to-market strategy, audience segmentation, product launches, content development, and marketing automation. I’m known for leveraging data-driven insights, AI-powered enablement, and strong storytelling to create market-shaping strategies that drive demand, fuel adoption, and equip sales and partners to succeed. Throughout my career, I’ve transformed processes, fostered collaboration, and delivered on ambitious business goals through a blend of strategic vision and hands-on execution: • Spearheaded a strategic account engagement pilot that boosted sales conversion by 43% and increased average deal size by 75%. • Increased MSP net retention by 130% and ARR by 70% through multi-channel engagement and lifecycle management strategies. • Launched a first-ever always-on email nurture strategy, cutting content production time by 57% and localization by 30 days. • Earned executive recognition for advancing analyst relations and business alignment, strengthening category positioning in a competitive cybersecurity landscape.