Rebecca Stringer

Background

About Rebecca Stringer

Funnel Metrics provides Digital Analytics consultancy to help businesses perform better. Using tools such as Google Analytics and Adobe Analytics, businesses collect key information on what their site traffic is doing. If you aren't tracking the key actions across your site such and only understand that is happening based on a page being viewed then you are missing a huge opportunity. Funnel Metrics work with companies to align their data to their business Goals, ensuring that not only are they collecting the right data but that their analytics has been setup in line with best practise. Purely adding analytics onto your website is the first step. Tools such as Google Tag Manager (GTM), Adobe Launch and Tealium, to name a few, enable tracking of key actions, clicks etc across the site without reliance on the development team. Once data is collected, it is vital that it is then understood and can be acted upon. Insights tell you what has happened and what to do next, reports purely show you a trend. Funnel Metrics provide Actionable insights or train you and your business to produce them. You can't improve on what you aren't measuring.