Verified recordGovernment Administration

Rebecca Tan

Assistant Manager, Transformation Office at Land Transport Authority Lta Singapore

Based in Singapore

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Seniority

Manager

Department

General Business & Management

Location

Singapore

Industry

Government Administration

Company size

4.8K

Contact information

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r•••••••@lta.gov.sg

Phone

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+65 ••• •••• ••••

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Background

About Rebecca Tan

Working in F&B as a pastry chef and hawker taught me to understand diverse needs with empathy and curiosity. During my time in the public sector, I applied this mindset to lead digital transformation initiatives that aligned user needs with business goals. I conducted user research to streamline workflows, leveraged UX writing to craft targeted messaging for talent attraction, and used A/B testing to continuously iterate on solutions. My passion for creating has always been about shaping ideas from scratch, whether through baking, cooking, or design. UX design allows me to combine creativity, storytelling, and problem-solving to develop solutions that genuinely improve people's lives. Explore my work at https://rebeccatan.design/

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